TOOLS FOR COMMUNICATION

TOOLS FOR COMMUNICATION

COURSE SYLLABUS

                            TOOLS FOR COMMUNICATION

I. Module Information

Program Title:                     Postgraduate

Module Title:                   Tools for communication

Module Code:                          

Credit number:                

       Teaching times:                   7 hours

II. Lecturer’s Information:

III. Module’s description:

The course focuses on the field of the media and communication through the exploration of applying communication tools (PR, Advertising and Media) for compaigns and branding activities. The course also looks at mass media effects, the control and regulation of media institutions and practices, the ways in which the media shape and contribute to communication practices and democratic process, the nature of news production, and how communication tools contribute to activities of social and behavior changes.

IV. Course learning objectives

Students who pass this course should be able to:

1. Demonstrate an understanding of each communication tool
2. Show practical use of the skill of writing a strategic communications plan which integrates with the overall marketing objectives.
3. Analyze business situations to assess the appropriate mix and usage of each communications tool
4. show an understanding of our current state of theoretical knowledge concerning the way PR, Advertising amd Media actually work
5. Have further developed their general critical thinking and analytical skills
6. Practice time management skills
7. Perfect presentation skills
8. Work in group
9. Be familiar with the literacies of academic writing;
10. Contribute to, and facilitate, group discussion.

V. Teaching format:

This course requires students to attend 2 days of 2 hour- lectures per week and 1 weekly one-hour tutorial.

VI. Assessment:

Assessment items and workload per item	%
1.Participation	10%
2.Group presentation	30%
3.Final Exam	60%

VII. Course Program:

Topic 1:  Course introduction

Topic 2: PR, Adverting and Media

Topic 4: Communication Plan

Topic 5: Case studies

VIII. Materials

[1] Smith, P. R., & Zook, Z. (2012). Marketing communications: integrating offline and online with social media/PR Smith & Ze Zook. Philadelphia, PA: Kogan Page.

 [2] Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.