Development of International Scope

Development of International Scope

COURSE SYLLABUS 

Development of International Scope

Sylvie Hertrich

1. CONTENT
2. 1. Internationalization factors
3. 2. Internationalization steps & minds (from domestic market to manufacturing abroad, internationalization models)
4. 3. The simple export process : export diagnosis and markets assessment & selection (main criteria, cultural differences)
5. 4. Who can help ? Risks, economic & demographic datas, legal & trade tariffs datas, sector datas)
6. 5.Conducting international market surveys : advises and difficulties
7. 6. Strategies implementation/choices
8. 7. Foreign market Entry modes (FMEM)
9. 8. Other considerations : cultural behaviors affecting international marketing
10. Course material

– Neumann, T. (2012). The duty to cooperate in international sales: the scope and role of article 80 CISG (Vol. 11). Walter de Gruyter.

– Dai, L., Maksimov, V., Gilbert, B. A., & Fernhaber, S. A. (2014). Entrepreneurial orientation and international scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511-524.

support presentation/videos, leads or press articles.

Group or pair work during sessions ; to make researches, work on business cases, organize oral presentations

• Individual work : written assignment OR company case study
• Your local/home export support administration, local & abroad :

VIETRADE :

http://en.vietrade.gov.vn/

http://www.atpf.org/en/org/vietnam.html

Your Chamber of Commerce & Industry network, local and abroad :

Some foreign international trade Boards such as :

US International Trade Administration, https://www.export.gov/article?id=Developing-a-Marketing-Plan

The Canadian Trade Commissioner

http://tradecommissioner.gc.ca/funding-financement/index.aspx?lang=eng

The British Department for International Trade :

https://www.gov.uk/government/organisations/department-for-international-trade

The Australian Trade & Investment Commission :

https://www.austrade.gov.au/

The Japan External Trade Organization :

https://www.jetro.go.jp/en/

Your industry federation and equivalent abroad;

International Trade shows : https://www.eventseye.com/

International market surveys institutes : KPMG, EUROMONITOR, XERFI…

Materials

1. Neumann, T. (2012). The duty to cooperate in international sales: the scope and role of article 80 CISG (Vol. 11). Walter de Gruyter.
2. Dai, L., Maksimov, V., Gilbert, B. A., & Fernhaber, S. A. (2014). Entrepreneurial orientation and international scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511-524.