Design Thinking

Design Thinking

COURSE SYLLABUS

I. Module Information:

Program Title: Postgraduate

Module Title: Design Thinking

Module Code:

Credit number:

Lecture: 7 hours

Pre-requisite(s): None

Other requirements: None

II. Lecturer Information:

III. Main aim(s) of the module

Goals:

Students are able to apply the method of Design thinking to solve problems in Business Operations

At the end of this module, students will be able to:

To understand the concept of Design thinking
To acquire skills of problem analysis and decision making
To solve problem in Business Operations i.e. Marketing strategy

IV. Methodology:

Case analysis and interactive team work

Module 1: The nature of Design thinking

Module 2: Five Stages of Design thinking

Module 3: Problem analysis

Module 4: Design thinking Vs. Decision making

1. Identification of the Purpose of the Decision
- 2. Information Gathering
- 3. Principles for Judging the Alternatives
- 4. Brainstorm and Analyze the Choices
- 5. Evaluation of Alternatives
- 6. Select the Best Alternative
- 7. Execute the decision
- 8. Evaluate the Results

V. Reading and resources for the module

Materials

1. Brown, T., & Katz, B. (2019), Change by design: how design thinking transforms organizations and inspires innovation (Vol. 20091), HarperBusiness.

2. The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods 1st Edition, by Michael Lewrick,

– Articles from Harvard Business Review (Harvard Business Publishing)

– Articles from The Economist (The Economist Newspaper Ltd)

– Cases and slides provided

VII. Evaluation